SEO Mantra

While doing some research on SEO found few links which explains you the SEO concept in simple words.

One of them is

Freeloack SEO tips ( drupal)

1. Google is a popularity contest

The more sites link to your site, the more popular your site becomes.

2. Google punishes spammers

Comment spam does work — for a while. But at what cost? If you engage in this type of behavior, you’re ruining the forums you’re posting in, creating ill-will towards your site, and ultimately this tactic will backfire.

3. Google rewards good content

Best thing you can do to get your site found is write something that some audience cares to read, share, and talk about.

4. Search engines are a key audience with special needs

Create a relevant title
Page title and URL
Use header tags, not bold.
Use Search-Engine Friendly URLs
Provide a sitemap
Provide custom meta tags

5. Links, content, optimization

Social media :Twitter, Facebook, LinkedIn, Biznik
Content, of course, is the end goal — without good content, people may come to your site but they won’t come back.

6. Shortcuts

Twitter, Facebook, LinkedIn, Biznik -
Buy your traffic -Search Engine Marketing (SEM)
Offline marketing – PR activities

7. Your competition

To kill: The practice of SEO is a constant cycle of measurement, experimentation, adjustment, and analysis.

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